ABOUT ME
I've worked in digital marketing for a few years now and have learned a thing or two about the world of online business, marketing and design.
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I've developed brands from the ground up; creating identities, building online presence and accessing new customers. I've also helped business growth through data-driven strategy, high quality traffic generation and efficient sales conversion.
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Brand Strategy
Artwork Design
Web Design
Content Production/Management
Email Campaigns
Internet Advertising
I'm always looking for my next project, if you're interested in bringing your business to life online, reaching new customers or any of the above, pop me an email at alex.chisem@gmail.com
PORTFOLIO
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Neutral colours and classic fonts provide a stylish, modern online presence for this Beverley based hair and beauty salon.
For this project I developed an integrated digital strategy to build online awareness, generate new business and improve communication with existing clients. I created a brand identity that embodies the classic, stylish culture of Debonhair & Beauty as a salon. All site content was collated, categorised and mapped out into simple pages. The interface was built and optimised for ease of use on desktop and mobile devices. Once complete, the brand identity was integrated through all online platforms used by the salon (Facebook, Instagram & Mailchimp) to add consistency. The new site was promoted via socials and email to drive traffic and google analytics was set up for tracking traffic. The new site, SEO and promotional strategy increased unique visitors by 25% in a month, generating 4 new leads.
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Using playful colours and fonts, I produced a simple, easy to read site to highlight the services of the Sutton nursery in a fun and informative way. The site is vibrant, full of visuals and shows off the assets of the nursery clearly to attract prospective parents.
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With a basic outline of how the site should look and feel from the client, I designed the site with bold fonts and a bright yellow theme to accompany the bright photos and create a sunny fresh-faced vibe. The new optimised site generated over 100 unique visitors and 5 new leads in its first month.
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Testimonial
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"We have been considering a website for our business for some considerable time now, it was with some caution that we eventually decided to go ahead, with not a clue as to how to proceed.
May we take this opportunity to thank you for your advice, expertise and finally talent in putting together a wonderful website for our business, it is very much appreciated. You have been so informative throughout and as well as showing us what can be done, have also asked for our input as well."
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Becky Jackson &
Irena Puckering
Nursery Owners
Sutton Tots Nursery.
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Using a colour scheme derived from the existing logo I designed the website for this Kirk Ella based beauty salon.
For this project all site content was collated, categorised and mapped out into simple pages. The interface was built and optimised for ease of use on desktop and mobile devices. The site highlights the vast array of treatments available at the salon and links directly to the booking site with clear calls to action for customers to easily convert online.